The 120 page guide was launched last week at the flagship national Chinese Enterprise Outbound Investment Conference, which was attended by more than 1000 governmental and business decision makers, investment agencies, chambers and media.

Published in Chinese and distributed to over 40 provinces and cities in China, in addition to the 21 offices of the LinkToChina programme, How To Do Business in the UK has been written specifically for Chinese investors. It covers a wide range of business topics including UK investment from a Chinese perspective, UK science and technology, banking, legal practices, accounting and taxation, M&A, properties and immigration. Case studies of Chinese investment in the UK are highlighted to showcase good practices of professional services and local authorities.

Oxfordshire, Slough (and Segro Trading Estate), Bracknell and Swindon are illustrated as examples of good locations for Chinese investment, where local authorities work closely with business community in welcoming Chinese investors.

The guide also provides advice on how to find investment projects in the UK through organisations such as the BCC LinkToChina Programme and the chamber networks. 25 UK business opportunities from the subscribers of LinkToChina are included as examples.

Mr. Zhou Xiaoming, The Chinese Minister Counsellor of the Economy and Trade Office, Chinese Embassy in UK said: “This book offers exactly what the title says. It is very practical and offers excellent guidance. It is different from ordinary introductions of investment conditions about the country.” “What makes it especially valuable is that the book includes a large number of real investment project opportunities.”

A PDF version of the free guide is available for download from this website and many of Chinese trade organisations websites.