Paul Priestman, the leading UK designer who has been successful in the China market and has only just set up a practice in China, is to share his experience in a case study at the UK China Business Conference (17th September).

Priestmangoode are a design group working in branding, transport, environment, product and packaging design for a roster of significant brands across the globe. From initial strategy and concept design through to design detailing for production,  their work delivers creative, effective and innovative design solutions that help transform businesses. Priestmangoode has an office in London and Qingdao, China.

Recent projects include a global white goods manufacturer, telecoms company and work for FMCG brands.

Their projects also include the design of cabin interiors and ground services for Turkish Airlines and all interior products for BAA Heathrow Terminal 5 including self service.