China-UK Masterclass
Breakfast Briefing: Opportunities for Service Industries

Date: 13th February 2013
Time: 7:30am – 9:30am
Venue: Ascot Racecourse
Cost: £16+vat

Speakers: Dr Kegang Wu (BCC LinkToChina), Prof. Steven Mithen (University of Reading), Stephen Crouch (Wellington College) and a panel of professional service experts.

What does the Chinese market in the Year of Snake have in store for UK business? What are the risks and opportunities in 2013? The first in a series of Masterclasses on China-UK business will feature a market update briefing, case studies, and an expert panel.

Fresh from his extensive travelling in China in recent months and his invited attendance of a high level policy and economy conference, Dr Wu will provide an authentic and insightful reading into the China market changes to come in 2013.

China’s training and educational markets, like many other services sectors, are predicted to do well in 2013. Our case studies will feature Reading University. Professor Steven Mithen, Pro-vice Chancellor, will present the case study “University of Reading and China: An academic and business relationship”

He will explain the University’s engagement with China in regard to both its academic value and economic significance for the University, the town and region. He will detail on-going projects involving partnership building with Chinese universities, recruiting Chinese students to study in Reading and overall reputation building in China.

Our second case study is Wellington College. Wellington College, in Berkshire, is one of the world’s leading co-educational schools. Formed in 1853 by Queen Victoria as a national memorial to the Duke of Wellington, it opened its first international school in Tianjin in September 2011. A second school in Shanghai will open in 2014. Stephen Crouch, Group Finance Director & Bursar, will talk about the experience of building, opening and operating schools in China.

Our expert panel from LinkToChina strategic partners will be dealing with any questions regarding the “Do’s & Don’ts” of doing business with China, such as getting paid, IPR, currency exchange, contracts, etc. Attendees will have the opportunity for personal discussion with any of the panel or strategic partners following the formal presentations.

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